Marketing, sales & product plan (5 cr)
Code: PG00EU48-3007
General information
- Enrollment
- 12.12.2026 - 10.01.2027
- Registration for introductions has not started yet. Registration starts :startDate
- Timing
- 11.01.2027 - 28.03.2027
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Business
- Campus
- Kouvola Campus
- Teaching languages
- English
- Teachers
- LYX6 Opettaja
- Groups
-
PGKV26SPost-Graduate Diploma, Entrepreneurship and Start-Ups
- Course
- PG00EU48
Realization has 10 reservations. Total duration of reservations is 35 h 0 min.
Time | Topic | Location |
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Mon 01.02.2027 time 09:00 - 12:30 (3 h 30 min) |
Marketing, sales & product plan PG00EU48-3007 |
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Tue 02.02.2027 time 13:30 - 17:00 (3 h 30 min) |
Marketing, sales & product plan PG00EU48-3007 |
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Mon 01.03.2027 time 13:30 - 17:00 (3 h 30 min) |
Marketing, sales & product plan PG00EU48-3007 |
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Tue 02.03.2027 time 09:00 - 12:30 (3 h 30 min) |
Marketing, sales & product plan PG00EU48-3007 |
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Mon 08.03.2027 time 09:00 - 12:30 (3 h 30 min) |
Marketing, sales & product plan PG00EU48-3007 |
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Tue 09.03.2027 time 13:30 - 17:00 (3 h 30 min) |
Marketing, sales & product plan PG00EU48-3007 |
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Mon 15.03.2027 time 09:00 - 12:30 (3 h 30 min) |
Marketing, sales & product plan PG00EU48-3007 |
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Tue 16.03.2027 time 13:30 - 17:00 (3 h 30 min) |
Marketing, sales & product plan PG00EU48-3007 |
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Mon 22.03.2027 time 09:00 - 12:30 (3 h 30 min) |
Marketing, sales & product plan PG00EU48-3007 |
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Tue 23.03.2027 time 13:30 - 17:00 (3 h 30 min) |
Marketing, sales & product plan PG00EU48-3007 |
Objective
You learn how to productize, commercialize and manage different types of innovations in businesses
You can describe the aspects of customer-oriented marketing concepts, including its objectives and functions.
You can analyze customer buying behavior and define principles for the segmentation and selection of target groups.
You understand the digital marketing environment and the possibilities it offers to multichannel sales and marketing
You can design a marketing mix, taking into consideration product lifecycle, marketing objectives and corporate responsibility.
Content
What are the objectives and role of customer-oriented marketing and relationship marketing in the organizations’ operations?
How does the digital economy and operational environment affect the planning of marketing?
How is customer buying behavior and segmentation taken into consideration when defining objectives and target groups?
What are the components of multichannel digital marketing and sales?
What does a marketing mix consist of, and how can it be used to reach organizational goals?
Evaluation
You can use vocabulary related to business operations
You can use persuasive techniques to effectively pitch your ideas
You can write a research report that analyses a business opportunity
You demonstrate that you can analyze and interpret financial statements
You can analyze the activities of enterprise by using key indicators data to support the decision making.
Evaluation scale
1-5