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Marketing, sales & product plan (5 cr)

Code: PG00EU48-3007

General information


Enrollment
12.12.2026 - 10.01.2027
Registration for introductions has not started yet. Registration starts :startDate
Timing
11.01.2027 - 28.03.2027
The implementation has not yet started.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
English
Teachers
LYX6 Opettaja
Groups
PGKV26S
Post-Graduate Diploma, Entrepreneurship and Start-Ups
Course
PG00EU48

Realization has 10 reservations. Total duration of reservations is 35 h 0 min.

Time Topic Location
Mon 01.02.2027 time 09:00 - 12:30
(3 h 30 min)
Marketing, sales & product plan PG00EU48-3007
Tue 02.02.2027 time 13:30 - 17:00
(3 h 30 min)
Marketing, sales & product plan PG00EU48-3007
Mon 01.03.2027 time 13:30 - 17:00
(3 h 30 min)
Marketing, sales & product plan PG00EU48-3007
Tue 02.03.2027 time 09:00 - 12:30
(3 h 30 min)
Marketing, sales & product plan PG00EU48-3007
Mon 08.03.2027 time 09:00 - 12:30
(3 h 30 min)
Marketing, sales & product plan PG00EU48-3007
Tue 09.03.2027 time 13:30 - 17:00
(3 h 30 min)
Marketing, sales & product plan PG00EU48-3007
Mon 15.03.2027 time 09:00 - 12:30
(3 h 30 min)
Marketing, sales & product plan PG00EU48-3007
Tue 16.03.2027 time 13:30 - 17:00
(3 h 30 min)
Marketing, sales & product plan PG00EU48-3007
Mon 22.03.2027 time 09:00 - 12:30
(3 h 30 min)
Marketing, sales & product plan PG00EU48-3007
Tue 23.03.2027 time 13:30 - 17:00
(3 h 30 min)
Marketing, sales & product plan PG00EU48-3007
Changes to reservations may be possible.

Objective

You learn how to productize, commercialize and manage different types of innovations in businesses

You can describe the aspects of customer-oriented marketing concepts, including its objectives and functions.

You can analyze customer buying behavior and define principles for the segmentation and selection of target groups.

You understand the digital marketing environment and the possibilities it offers to multichannel sales and marketing

You can design a marketing mix, taking into consideration product lifecycle, marketing objectives and corporate responsibility.

Content

What are the objectives and role of customer-oriented marketing and relationship marketing in the organizations’ operations?

How does the digital economy and operational environment affect the planning of marketing?

How is customer buying behavior and segmentation taken into consideration when defining objectives and target groups?

What are the components of multichannel digital marketing and sales?

What does a marketing mix consist of, and how can it be used to reach organizational goals?

Evaluation

You can use vocabulary related to business operations

You can use persuasive techniques to effectively pitch your ideas

You can write a research report that analyses a business opportunity

You demonstrate that you can analyze and interpret financial statements

You can analyze the activities of enterprise by using key indicators data to support the decision making.

Evaluation scale

1-5

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