Data-Driven Marketing (5 cr)
Code: C-10056-MAR002AS2AE-3008
General information
- Enrollment
-
02.01.2025 - 10.01.2025
Registration for the implementation has ended.
- Timing
-
13.01.2025 - 14.03.2025
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Institution
- Haaga-Helia University of Applied Sciences, Pasilan toimipiste
- Teaching languages
- English
- Seats
- 0 - 10
- Course
- C-10056-MAR002AS2AE
No reservations found for realization C-10056-MAR002AS2AE-3008!
Evaluation
In this course, you will learn the fundamentals of modern and effective marketing through the study of the central concepts, practices and systems. You will gain an understanding of the possibilities of data-driven marketing in different channels and you will be able to plan targeted marketing that supports business objectives. You will learn how to make use of various metrics and their importance in agile marketing.