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Data-Driven Marketing (5 cr)

Code: C-10056-MAR002AS2AE-3008

General information


Enrollment
02.01.2025 - 10.01.2025
Registration for the implementation has ended.
Timing
13.01.2025 - 14.03.2025
Implementation has ended.
Number of ECTS credits allocated
5 cr
Institution
Haaga-Helia University of Applied Sciences, Pasilan toimipiste
Teaching languages
English
Seats
0 - 10
No reservations found for realization C-10056-MAR002AS2AE-3008!

Evaluation

In this course, you will learn the fundamentals of modern and effective marketing through the study of the central concepts, practices and systems. You will gain an understanding of the possibilities of data-driven marketing in different channels and you will be able to plan targeted marketing that supports business objectives. You will learn how to make use of various metrics and their importance in agile marketing.

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