Advertising (5 cr)

Objective

- you know the history of advertising
- you are able to design advertisements for different media
- you understand the meaning of advertising
- you can create advertisements for different target groups
- you understand the features of advertising media and the working methods of advertising agencies
- you are familiar with the working methods of specialists taking part in the implemention of advertising
- you are able to examine advertising critically and take ethical considerations into account

Content

- what is good advertising?
- how to design advertisements for different target groups?
- how to work in a cost-effective way?
- how to consider ethical questions?

Evaluation

Students can:
- use professional vocabulary and concepts in an expert way in different situa-tions.
- work as team members in working life expert duties and identify and describe the problems of the professional field.
- evaluate operations in customer, user and target group situations.
- choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
- promote teams’ goal-oriented operation.
- apply critically the ethical principles of the professional field in different situations.

Study forms and methods

Scheduled track:
Teaching which is in accordance with the working order and control.

Independent track:
Display of the know-how.

Evaluation scale

1-5

Qualifications

Prior know-how and skills:
Previous graphic design courses.

Further information

Co-requisites:
Campaign design.