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Customer-oriented marketing (5 cr)

Code: LT00AA93-3015

General information


Enrollment
02.01.2019 - 14.01.2019
Registration for the implementation has ended.
Timing
07.01.2019 - 30.04.2019
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
3 cr
Virtual portion
2 cr
RDI portion
2 cr
Mode of delivery
Blended learning
Unit
Liiketalouden koulutusyksikkö, Kouvola (vanhennettu)
Campus
Kouvola Campus
Teaching languages
Finnish
Seats
20 - 35
Degree programmes
Degree Programme in Business Data Analytics and Visualisation
Teachers
Mari Maunula
Teacher in charge
Mari Maunula
Course
LT00AA93
No reservations found for realization LT00AA93-3015!

Objective

You are able to describe the aspects of customer-oriented marketing concepts, including its objectives and functions. You are able to analyse customer buying behavior and define principles for the segmentation and selection of target groups. You are able to assess the effects of digital operational environment on customer-oriented marketing. You are able to design a marketing mix, taking into consideration product lifecycle, marketing objectives and corporate responsibility.

Content

What are the objectives and role of customer-oriented marketing and relationship marketing in the organizations’ operations? How does the digital economy and operational environment affect the planning of marketing? How is customer buying behavior and segmentation taken into consideration when defining objectives and target groups? What does a marketing mix consist of, and how can it be used to reach organizational goals?

Evaluation

Students can
a. use professional vocabulary systematically.
b. look for information in the key information sources of the field.
c. identify interrelated tasks.
e. use the key models, methods, software and technologies of the professional field.

Course material

Opettajan määrittämä materiaali.

Study forms and methods

Scheduled track:
Contact teaching.

Student workload

1 op = 27 h.

Further information

DA-koulutuksen markkinointiprojekti.

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