Customer in Digital Economy (5 cr)
Code: LT00AB27-3002
General information
- Enrollment
- 02.01.2019 - 14.01.2019
- Registration for the implementation has ended.
- Timing
- 04.02.2019 - 05.05.2019
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 1 cr
- Virtual portion
- 4 cr
- Mode of delivery
- Blended learning
- Unit
- Liiketalouden koulutusyksikkö, Kouvola (vanhennettu)
- Campus
- Kouvola Campus
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Business Management
- Teachers
- Johanna Harju
- Jarkko Ansamäki
- Teacher in charge
- Johanna Harju
- Scheduling groups
- DI (Size: 40 . Open UAS : 0.)
- Groups
-
LTKV18KMBusiness, part-time studies
- Small groups
- DI
- Course
- LT00AB27
Objective
You can recognize needs of customers for potential business opportunities.
You understand digital marketing and the meaning of economy of scale for productivity.
You can analyze productivity and risk level of the digital revenue logic.
You understand the meaning of customers and other stakeholders for your own learning and development.
Content
What is customer oriented approach in digital economy?
What is circular economy and how does digitalization affect on it?
How can one consider changes in customer behavior for ones own business?
How does digitalization of customer interface affect on business?
What are possibilities of using a customer relationship management system?
How are customers´ needs fulfilled according to digital revenue logic?
Evaluation
You can
b. look for information in the key information sources of the field.
c. identify interrelated tasks.
d. work together with customers, users and target groups.
e. use the key models, methods, software and techniques of the professional field.
Qualifications
ICT Tools and Resources or equivalent knowledge.
Customer Oriented Marketing or equivalent knowledge.