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Customer in Digital Economy (5 cr)

Code: LT00AB27-3002

General information


Enrollment
02.01.2019 - 14.01.2019
Registration for the implementation has ended.
Timing
04.02.2019 - 05.05.2019
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
1 cr
Virtual portion
4 cr
Mode of delivery
Blended learning
Unit
Liiketalouden koulutusyksikkö, Kouvola (vanhennettu)
Campus
Kouvola Campus
Teaching languages
Finnish
Seats
20 - 40
Degree programmes
Degree Programme in Business Management
Teachers
Johanna Harju
Jarkko Ansamäki
Teacher in charge
Johanna Harju
Scheduling groups
DI (Size: 40 . Open UAS : 0.)
Groups
LTKV18KM
Business, part-time studies
Small groups
DI
Course
LT00AB27
No reservations found for realization LT00AB27-3002!

Objective

You can recognize needs of customers for potential business opportunities.
You understand digital marketing and the meaning of economy of scale for productivity.
You can analyze productivity and risk level of the digital revenue logic.
You understand the meaning of customers and other stakeholders for your own learning and development.

Content

What is customer oriented approach in digital economy?
What is circular economy and how does digitalization affect on it?
How can one consider changes in customer behavior for ones own business?
How does digitalization of customer interface affect on business?
What are possibilities of using a customer relationship management system?
How are customers´ needs fulfilled according to digital revenue logic?

Evaluation

You can
b. look for information in the key information sources of the field.

c. identify interrelated tasks.

d. work together with customers, users and target groups.

e. use the key models, methods, software and techniques of the professional field.

Qualifications

ICT Tools and Resources or equivalent knowledge.
Customer Oriented Marketing or equivalent knowledge.

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