e-Marketing (5 cr)
Code: LT00CY45-3006
General information
- Enrollment
- 14.12.2020 - 14.01.2021
- Registration for the implementation has ended.
- Timing
- 08.03.2021 - 09.05.2021
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Liiketalouden koulutusyksikkö, Mikkeli (vanhennettu)
- Campus
- Mikkeli Campus
- Teaching languages
- Finnish
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Business Management
- Teachers
- Marja-Leena Koskinen
- Teacher in charge
- Marja-Leena Koskinen
- Groups
-
LTMI19SMBusiness Management, part-time studies
- Course
- LT00CY45
Objective
You can describe how customers’ purchasing and decision making process can be supported by means of digital marketing
You can evaluate and develop the functionality of organization’s e-marketing from the user-driven viewpoint.
You can evaluate the role of content as an essential part of organization’s e-marketing
Content
What is the role and importance of e-marketing as a part of a company’s e-business; what are the components of e-marketing?
How can customers’ purchasing and decision making process be supported by means of e-marketing?
What is a well-functioning website of a company like and how is traffic created and measured?
What does multichannel marketing mean?
What is a well-functioning webstore like: layout, usability, implementation and legal rules?
Evaluation
c) You can identify interrelated tasks of e-marketing
e) You can choose and apply appropriate ways of carrying out e-marketing and justify your choices
Evaluation scale
1-5
Qualifications
Asiakaslähtöinen markkinointi 5 op
Asiakasymmärrys ja asiakaspalvelu 5 op