Marketing law (5cr)
Code: LT00CY47-3002
General information
- Enrollment
- 16.12.2019 - 10.01.2020
- Registration for the implementation has ended.
- Timing
- 13.01.2020 - 22.03.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Liiketalouden koulutusyksikkö, Mikkeli (vanhennettu)
- Campus
- Mikkeli Campus
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Business Management
Unfortunately, no reservations were found for the realization Marketing law LT00CY47-3002. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Objective
You can show ability in marketing law and other marketing guidelines and instructions and use professional vocabulary and concepts in an expert way in different situations
You can identify and describe juridical risks related to marketing and anticipatory take them into account
You can evaluate marketing targeted to companies, organizations,
consumers and other target groups from juridical point of view
Content
What are key regulations of B2B- and consumer marketing?
What industry-specific marketing regulations exist?
How to protect brands, products and services?
What are reprehensible marketing procedures targeted to competitors?
How personal data can be used for marketing purposes?
What are sanctions for marketing contrary the rules?
Course material
Elina Koivumäki, Petteri Häkkinen (2018) Markkinointijuridiikka
ja muu opettajan mahdollisesti oppimisalustalla ilmoittama & antama materiaali
Further information
Opintojakson opettaja ilmoitetaan myöhemmin.
Evaluation scale
1-5
Qualifications
Asiakaslähtöinen markkinointi 5 op
Asiakasymmärrys ja asiakaspalvelu 5 op