Internationalization Strategies (5 op)

Tavoitteet

You are able to analyse the basic sources of competitive advantage. You can identify the variety of different international operation modes and you are able to choose among alternative market expansion strategies. You can evaluate the many dimensions of the change process when a nationally functioning company changes towards a global company.

Sisältö

What are the international operation modes and the factors influencing the choice of entry mode? What are the factors influencing the choice of target markets and how to use different market expansion strategies? How to develop the firm’s international competitiveness?

Opiskelumateriaali

- Lecture materials and cases from the class
- Few suggested references:
- Bartlett, C. A. & Beamish, P. W. (2008). Transnational Management. Singapore: McGraw Hill Higher Education.
- Forsgren, M. & Johanson, J. (1992). Managing Networks in International Business. Teoksessa T. R. Burns & T. Dietz (Toim.), International Studies in Global Change. Gordon and Breach Science Publishers.
- Hollensen, S. (2008). Global Marketing: A Decision Oriented Approach. Essex, UK: Pearson Education Limited.
- Luostarinen, R. & Welch, L. (1993). International Business Operations. Helsinki: KY Book Store.
- Welch, L. S.;Benito, G. R. & Petersen, B. (2007). Foreign Operation Methods: Theory, Analysis, Strategy. Cheltenham: Edward Elgar Publishing Limited.
- Additional material as specified by the instructor.

Opiskelumuodot ja -menetelmät

Scheduled track:
After the course is over, the student should be able to understand:
- Antecedents of foreign investment decisions
- Internationalization process models
- Foreign entry operation modes and country selection decisions
- Organizational issues in the multinational firm
- Cultural issues in the internationalization process