Internationalization Strategies (5 cr)
Code: MB00CV01-3004
General information
- Enrollment
- 15.08.2019 - 30.08.2019
- Registration for the implementation has ended.
- Timing
- 02.09.2019 - 31.12.2019
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 2 cr
- Virtual portion
- 3 cr
- RDI portion
- 2 cr
- Mode of delivery
- Blended learning
- Unit
- Liiketalouden koulutusyksikkö, Kouvola (vanhennettu)
- Campus
- Kouvola Campus
- Teaching languages
- English
- Degree programmes
- Master's Degree Programme in International Business Management
- Teachers
- Jagat Kunwar
- Teacher in charge
- Jagat Kunwar
- Groups
-
MBKV19SYInternational business management, master studies
- Course
- MB00CV01
Objective
You are able to analyse the basic sources of competitive advantage. You can identify the variety of different international operation modes and you are able to choose among alternative market expansion strategies. You can evaluate the many dimensions of the change process when a nationally functioning company changes towards a global company.
Content
What are the international operation modes and the factors influencing the choice of entry mode? What are the factors influencing the choice of target markets and how to use different market expansion strategies? How to develop the firm’s international competitiveness?
Course material
- Lecture materials and cases from the class
- Few suggested references:
- Bartlett, C. A. & Beamish, P. W. (2008). Transnational Management. Singapore: McGraw Hill Higher Education.
- Forsgren, M. & Johanson, J. (1992). Managing Networks in International Business. Teoksessa T. R. Burns & T. Dietz (Toim.), International Studies in Global Change. Gordon and Breach Science Publishers.
- Hollensen, S. (2008). Global Marketing: A Decision Oriented Approach. Essex, UK: Pearson Education Limited.
- Luostarinen, R. & Welch, L. (1993). International Business Operations. Helsinki: KY Book Store.
- Welch, L. S.;Benito, G. R. & Petersen, B. (2007). Foreign Operation Methods: Theory, Analysis, Strategy. Cheltenham: Edward Elgar Publishing Limited.
- Additional material as specified by the instructor.
Study forms and methods
Scheduled track:
After the course is over, the student should be able to understand:
- Antecedents of foreign investment decisions
- Internationalization process models
- Foreign entry operation modes and country selection decisions
- Organizational issues in the multinational firm
- Cultural issues in the internationalization process