Marketing and Sales Management (5 cr)

Objective

You are able to plan, organize and evaluate marketing and sales projects. You are able to create, implement and analyze marketing and sales strategies. You can produce and evaluate the many dimensions of the change process in the marketing and sales management.

Content

How to plan and implement marketing and sales projects? How to develop a marketing and sales strategies of the firm’s? How to measure and analyze the financial issues and success in the field of marketing and sales?

Evaluation

a. To critically acquire, handle, produce, and evaluate knowledge related to marketing and sales management
b. To solve demanding problems through research, development and/or innovation
e. To evaluate strategic approaches and justify their use from the point of view of management and development work

Evaluation scale

1-5

Assessment criteria, good (3)

Student can
a. critically acquire, handle, produce, and evaluate knowledge related to marketing and sales management
b. solve demanding problems through research, development and/or innovation
e. evaluate strategic approaches and justify their use from the point of view of management and development work

Assessment methods and criteria

a. find, study, produce and evaluate critically multidisciplinary data in their field of expertise.
b. solve demanding problems in research, development and innovation
d. be responsible for operations and develop them independently