Marketing management (5 cr)

Objective

You are able to develop and implement a marketing strategy.
You are able to identify an interlink between a marketing strategy and a sales strategy.
You learn the key features of brand management and are able to utilize them in your professional field.
You know how to use the marketing tools and how to evaluate marketing performance.

Content

How to develop and implement a marketing strategy?
What is the interlink between a marketing strategy and a sales strategy?
What are the key features of brand management?
What are the marketing tools and how to evaluate marketing performance?

Evaluation

Student can
* find, study, produce and evaluate critically multidisciplinary data in the field of marketing management.
* solve demanding problems in research, development and innovation related to the marketing management.
* evaluate and manage independently operations involving individuals and teams.
* evaluate different strategic approaches and justify their use in terms of management and development.

Course material

-Lecture material
-Workshop discussions/webinars
-individual and teamwork related to data collection and literature search

Timing of exams and assignments

No exam.

Student workload

-Individual assignments by following the deadlines
-Individual literature search and data collection, reading, and writing
-Teamwork: writing of final team report, team discussions and collaboration, team presentation, and opponent work.

Further information

Learn environment. You should enroll in this course in Peppi by following the deadlines. After the enrollment period is over, you will receive a message via Peppi (remember to check your Xamk email!). Such a message will contain the Learn link as well as the Learn access key and other information related to the course issues.

Evaluation scale

1-5

Assessment criteria, good (3)

Student can
* find, study, produce and evaluate critically multidisciplinary data in the field of marketing management.
* solve demanding problems in research, development and innovation related to the marketing management.
* evaluate and manage independently operations involving individuals and teams.
* evaluate different strategic approaches and justify their use in terms of management and development.

Assessment methods and criteria

Tasks under assessment:

Individual pre-assignment= done, but NOT GRADED

Individual assignment 1 = done, but NOT GRADED

Teamwork: Final report and presentation=marketing strategy (theory & practice), GRADED

Please follow the deadline. If you submit the final report after the deadline, it will be noticed in grading (one grade lower!).

Workshop 3/Presentations should participate!