Seasonality and tourism planning (5 cr)

Objective

You are able to - understand the aspects of tourism planning and development at different levels -understand the processes of tourism planning and development -understand the concept of seasonality and its significance in tourism -take advantage of seasons and other regional strengths in tourism planning and development -to apply the practices and tools of tourism planning and development and connect them with company level objectives

Content

What are the different aspects of tourism planning and development at different levels? What are the processes and tools of tourism planning and development? How does seasonality affect tourism demand and supply? How do you cope with seasonality and utilize it and other regional characteristics in tourism planning and development? How do you apply the practices and tools of tourism planning and development and connect them with company level development?  

Study forms and methods

Scheduled track:
The course comprises two main modules or sections. The first module describes and explains phenomenon of seasonality in tourism planning and execution. Attention is given to the nature and culture of a destination. The second module focuses on the management of the destination and provides an understanding of the skills and issues involved in this evolving aspect of tourism management

Blended track:
Student will get a combination of class discussions, lectures, student presentations and out-class activities.
The course also includes independent studying. Using project method participants will prepare and practice in small groups method of developing a tourist product.

Evaluation scale

1-5

Assessment criteria, good (3)

Students can a) use professional vocabulary of tourism planning and seasonality systematically b) look for information about and for tourism planning and development in the key information sources of the field c) identify irrelated tasks of tourism planning d) work together with customers, users and target groups in tourism planning e) use the key models, methods, software and techniques of tourism planning and developing f) work as team members in a goal-oriented way g) apply the ethical principles of the professional field critically

Assessment methods and criteria

- You are able to understand different viewpoints about principles of developing tourism and travel
- You are able to learn the factors which are having an effect on planning in different regional levels
- You are able to take advantage of the seasons and other regional strength in planning the tourism supply
- You are able to to link company objectives of planning and development to the regional ones

Assessment criteria, excellent (5)

Students can
a. use professional vocabulary of tourism planning and seasonality systematically
b. look for information about and for tourism planning and development in the key information sources of the field
c. identify tasks of tourism planning
d. work together with customers, users and target groups in tourism planning
e. use the key models, methods, software and techniques of tourism planning and developing
f. work as team members in a goal-oriented way
g. apply the ethical principles of the professional field critically

Qualifications

’Hospitality industry’ module or corresponding knowledge and skills