Service conceptualization (10 cr)

Objective

You can specify the objectives, definitions and business model to the service concept based on the studies.
You can utilize brainstorming methods innovatively and widely in the developing of the concept.
You can visualize the planning, estimate it and design alternative solutions together with the interest groups.

Content

How do you design and carry out the service concept to a chosen task field?
How do you analyze and justify the choices of different phases?
How do you present and test planned service concept with stakeholders?

Evaluation

a. use professional vocabulary systematically.
b. look for information in the key information sources of the field.
c. identify interrelated tasks.
d. work together with customers, users and target groups.
e. use the key models, methods, software and techniques of the professional field.
f. work as team members in a goal-oriented way.

Course material

Osterwalder, A., Pigneur, Y., Bernarda, G. & Smith, A. 2014. Value Proposition Design. How to create products and services customer want. New Jersey: John Wiley & Sons Inc
Stickdorn, M. & Schneider, J. (EDS.) 2012. This is service design thinking. Basics -Tools - Cases. Amsterdam: BIS Publishers

Study forms and methods

Scheduled track:
Teaching organized according to timetable, in addition to working order share of the independent work as agreed. Applying research methods and writing a study.

Independent track:
The learning process that has been integrated into the work will be possible if in your assignments you can develop the know-how that has been mentioned in the objectives and contents of the study module. Contact the teacher of the study module before the beginning of the study module in good time to determine it
• is the learning process that has been integrated into the work possible in your own assignment
• what kind evidence you are able to give from your know-how
• witch parts of the study module you have to participate in teaching

Blended track:
Contact the teacher
Web Studies, Contact lessons, Independent Studies

Student workload

10 op on 270 h

Assessment criteria, approved/failed

a. use professional vocabulary and concepts proficiently.
b. manage appropriate methods of information search.
d. justify their actions in customer, user and target group situations.
e. apply the key models, methods, software and techniques of the

Assessment methods and criteria

Arviointiasteikko 1-5
Arviointimenetelmät ja arvioinnin perusteet
Oma reflektio ja arvio, vertaisarviointi sekä opettajan ja yhteistyöyrityksen arviointi.
- Opiskelija osaa hankkia, käsitellä, tuottaa ja arvioida kriittisesti monialaista tietoa erityisosaamisalueellaan