Analysing markets and competitive environment (5 cr)

Objective

You can identify and describe economic phenomena and the impact of service-dominant logic on organizations.
You can identify and describe knowledge needs related to a company’s markets and competitive environment
You are able to acquire and analyze relevant information related to a company’s markets and competitive environment
You are able to draw conclusions and apply knowledge in decision making

Content

What market players and factors affect a company’s markets and competitive environment?
What kind of knowledge a company needs about its markets and competitive environment?
How a company can acquire and analyse information about its markets and competitive environment?
What factors affect company’s financial management?
How information is utilized in decision making?

Evaluation

b) You can look for information in the key information sources of the field and evaluate information sources critically.
c) You can identify and describe the problems of the professional field and knowledge needs related to the field
e) You can choose appropriate models, methods and techniques according to the purpose and justify these choices.

Evaluation scale

1-5