Asiakasymmärrys (5 op)

Tavoitteet

* as the result of this study unit you will be able to explain the factors of customer value
* you define various customerships
* you plan a customer vision and customer strategy for an organisation
* you classify and analyse customerships using related tools
* you interprete customer analyses and plan development actions

Sisältö

* How to explain the factors of customer value?
* How to define various customerships?
* How to plan a customer vision and customer strategy for an organization?
* How to classify and analyse customerships using related tools?
* How to interprete customer analyses and plan development actions?

Opiskelumateriaali

-Lecture material
-Workshop discussions/webinars
-individual and team work related to data collection and literature search

Tenttien ja tehtävien ajoittuminen

No exam.
The schedule is based on the agenda (see Lukkarikone).

Opiskelijan työmäärä

-Individual assignments by following the deadlines
-Individual literature search and data collection, reading, and writing
-Teamwork: writing of final team report, team discussions and collaboration, team presentation and opponent work.

Lisätietoja opiskelijoille

Learn environment. You should enroll in this course in Peppi by following the deadlines. After the enrollment period is over, you will receive a message via Peppi (remember to check your Xamk email!). Such message will contain the Learn link as well as the Learn access key and other information related to the course issues.

Arviointiasteikko

1-5

Arviointimenetelmät ja arvioinnin perusteet

-Individual assignments and peer feedback
-active participation in 3 workshops
-final team report and presentation, opponent assignment

Tasks under assessment

Pre-assignment=done, but NOT GRADED

Assignment 1 = done, but NOT GRADED

Assignment 2 = done, but NOT GRADED

Final report and presentation=customer strategy, GRADED


Please follow the deadline. If you submit the final report after the deadline, it will be noticed in grading (one grade lower!).

If you can not participate workshops you will read, write and submit one more extra literature summary related to assignment 1 or 2, which support the literature of final report.

Workshop 3/Presentations should participate!

Esitietovaatimukset

No prerequisities