Logistics service designLaajuus (5 cr)

Objective

You understand the principles of customer oriented service design.
You understand the importance of differentiating customer- or need-based services when developing and offering logistics services.

Content

What is logistics service design?
What is the starting point of service design?
How are services differentiated based on customers' needs?

Qualifications

Customer-Oriented Marketing

Evaluation

Students are able to
- use professional vocabulary and concepts in an expert way in different situations.
- evaluate operations in customer, user and target group situations.
- choose appropriate models, methods, software and techniques according to the purpose and justify these choices.