Leadership and customer relationsLaajuus (5 cr)

Objective

You are able to monitor and evaluate the development of customer relations from leadership point of view.
You can acquire and maintain customerships.
You are able to evaluate and utilize multichannel strategies in the development of customerships.
You are able to evaluate and develop your leadership skills in a state of change, taking customerships into consideration.

Content

How to monitor and evaluate the development of customer relations from leadership point of view?
How to acquire, develop and maintain customerships?
How to utilize multichannel strategies in the development of customerships?
How to evaluate and develop your leadership skills in a state of change, taking customerships into consideration?

Evaluation

Students can
a. evaluate operations in customer, user and other target group situations.
c. choose the most appropriate models and methods and justify their choices.
f. promote the goal-oriented operations of a team.