Company's visual communication and brand buildingLaajuus (5 cr)

Objective

- you understand the importance of a graphic design guide in corporate communications
- you can use communications based on the company’s and customer’s needs
- you understand the meaning of visualisation as a basic element of branding
- you understand the meaning of a brand
- you can develop and build brand for new company
- you can develop a brand

Content

-How to manage the corporate identity of visual communications?
- How to use visual elements?
- How to manage the basics of brand design?
- How to develop a brand?
- How to build brand for new company?

Accomplishment methods

- can use professional vocabulary and concepts in context of visual communications and branding
- use and utilize information from key sources
- identify interrelated tasks in visual communications and brand building
- work together with customers, users and networks
- work as team members in a goal-oriented way in activities related to visual communications and brand building
- apply visual communications and brand building methods in action