Marketing in tourism and hospitality businessLaajuus (5 cr)
Code: MR00FD79
Credits
5 op
Objective
You know how to define the key concepts and areas of marketing.
You know the main competitive means of marketing and you know how to assess and apply them from the perspective of service companies in different situations and organisations.
You know the theoretical models that guide marketing planning, and how to use them in marketing planning.
Content
What are the key concepts and competitive tools in marketing?
What are the most important marketing channels used in the industry and how are they utilised?
What are the key models used in marketing planning and how can you use them in marketing planning?