Sales strategies and managementLaajuus (5 cr)

Objective

You understand the key principles of sales strategy and its importance in business success.

You analyze the role of leadership in promoting sales performance.

You assess the impact of digital tools and data analytics on sales and leadership decision-making.

You apply strategic thinking to sales forecasting, goal setting and performance measurement.

Content

What are the key components of successful sales strategies, and how are they aligned with business objectives?

How can sales managers achieve high performance and meet targets?

How can sales strategies be adapted to diverse customer segments and market conditions?

What can we learn from successful and failed sales strategies in different industries?

Evaluation

Students can
c. assess and manage independently operations involving individuals and teams.
d. be responsible for operations and develop them independently.
f. work independently in the expert duties of their professional field or as entrepreneurs.