Content marketing Laajuus (5 cr)

Objective

You are able to identify the potential of content marketing in your own business.
You can develop and plan a company's content strategy based on the company's marketing strategy.
You can evaluate the effectiveness of content marketing.

Content

How to create a content strategy based on your company’s marketing goals?
How is the content strategy implemented in practice?
How is storytelling utilized in content production?
How is the effectiveness of content measured and analyzed?

Qualifications

alempi liiketalouden korkeakoulututkinto tai vastaava osaaminen

Materials

Markkinointi digitaalisissa kanavissa 5 op
Asiakashankinta ja myynti 5 op
Asiakaskokemus 5 op
Strateginen muutosjohtaminen digiympäristössä 5 op

Accomplishment methods

You can:
a. acquire, process, produce and critically evaluate multidisciplinary information to create a content strategy
d. design and develop a company’s content strategy