Strategic change management in digital economyLaajuus (5 cr)

Objective

You can identify and describe the digitalization megatrends and changes in the operating environment that are significant for the business of your own organization (workplace, own company or a related company).
You are able to describe and analyze the opportunities offered by the digital environment for the service business and new innovative business models.
You are able to identify your organization's change needs and apply development and change management practices.

Content

What actors and forces of change influence the company's operating and competitive environment?
What is the situation of the company's digitalization and its development needs?
How to anticipate future developments? What opportunities can different megatrends and digital disruption provide for business?
What are the new business models and services in the digital environment?
What changes do strategic choices require, and how are development and change managed?

Qualifications

alempi liiketalouden korkeakoulututkinto tai vastaava osaaminen

Materials

Markkinointi digitaalisissa kanavissa 5 op
Asiakashankinta ja myynti 5 op
Asiakaskokemus 5 op
Sisältömarkkinointi 5 op

Accomplishment methods

You can:
a. acquire, process, produce and critically evaluate multidisciplinary information on the impact of the digital operating environment on business
d. develop the company’s digital business strategy
e. evaluate strategic approaches and justify their use from a management and development perspective