Customer experienceLaajuus (5 cr)

Objective

You are able to identify and evaluate the importance of customer personas as a basis for developing the customer experience.
You are able to define and evaluate the factors influencing the formation of the customer experience and identify them in practice.
You are able to measure, analyze and improve the customer experience.

Content

How do the valuations of different customer personas affect the customer experience?
How and from what different factors does the customer experience consist of?
How is the customer experience measured?
How to improve the customer experience?

Qualifications

alempi liiketalouden korkeakoulututkinto tai vastaava osaaminen

Materials

Strateginen muutosjohtaminen digiympäristössä 5 op
Markkinointi digitaalisissa kanavissa 5 op
Asiakashankinta ja myynti 5 op
Sisältömarkkinointi 5 op

Accomplishment methods

You can:
a. acquire, process, produce and evaluate information about the customer personas and customer experience.
d. improve the company's customer experience and its measurement.