Changing environment of digital marketingLaajuus (5 cr)

Objective

You are able to identify and describe the megatrends and changes in the business environment that are relevant to your organization's business and marketing.
You are able to describe and analyze the opportunities for business and marketing in the operating environment.
You are able to write a report in accordance with the principles of scientific writing and Xamk's reporting guidelines.

Content

What are topical themes in marketing right now?
How do different drivers and actors influence the operating and competitive environment of your business?
How to anticipate? How does your company prepare for, adapt to and take advantage of change?
What are the characteristics of a scientific text, and how are they reflected in the text?

Evaluation

Students can
a. acquire, process, produce and critically evaluate multidisciplinary information on the impact of the operating environment on business
d. develop the company’s business and digital marketing
e. evaluate strategic approaches and justify their use from a management and development perspective

Qualifications

BBA degree or equivalent knowledge.