Developing digital commerceLaajuus (5 cr)

Objective

You understand a company's customer acquisition and sales processes and can evaluate the need and potential of using technologies in the processes.
You are able to identify and analyze the factors affecting the success of an online business and develop it.
You are able to identify and apply the key regulatory and ethical principles that guide your own digital marketing and e-commerce activities.

Content

How can technologies and methods be used in customer acquisition, sales and customer service?
What are the elements of a successful e-commerce business?
How to improve e-commerce?
What are the key regulations governing digital marketing and e-commerce?

Evaluation

Students can
a. gather, process, produce and critically evaluate information related to the development of digital commerce
e. evaluate the role and need for technologies in digital marketing and justify their use from a management and development perspective

Qualifications

BBA degree or equivalent knowledge