Research and development of customer experienceLaajuus (5 cr)

Objective

You are familiar with the psychological basis of customer experience.
You are familiar with the different models and methods of studying and developing customer experience.
You can design a study of customer experience, carry out it and utilise the results in developing service business.
You can draw up a development plan of customer experience suitable for service businesses.

Content

What does human beings' customer experience involve?
What are the different models and methods of studying and developing customer experience?
How studies on customer experience designed and carried out?
How is research utilised in developing companies' customer experience at strategic level and in daily management?

Accomplishment methods

Students can
a. evaluate and make critical use of multidisciplinary data in their field of expertise by producing new points of view.
b. solve creatively complex problems in research, development and innovation.
d. be responsible for operations and develop them independently and systematically.
f. work independently in demanding expert duties of their professional field.