Customer-oriented marketingLaajuus (5 cr)

Objective

You can describe the aspects of customer-oriented marketing concepts, including their objectives and functions.

You can analyse customer buying behaviour and define principles for the segmentation and selection of target groups.

Content

How to describe the aspects of customer-oriented marketing concepts, including their objectives and functions?

How to analyse customer buying behaviour and define principles for the segmentation and selection of target groups?

Evaluation

Students can
a. use professional vocabulary and concepts in an expert way in different situations.
b. look for information in the key information sources.
d. assess operations in customer, user and target group situations.
g. apply critically the ethical principles of the professional field in different situations.