Customer-oriented marketingLaajuus (5 cr)
Code: LL00FE42
Credits
5 op
Objective
You can describe the aspects of customer-oriented marketing concepts, including their objectives and functions.
You can analyse customer buying behaviour and define principles for the segmentation and selection of target groups.
Content
How to describe the aspects of customer-oriented marketing concepts, including their objectives and functions?
How to analyse customer buying behaviour and define principles for the segmentation and selection of target groups?