Building a brandLaajuus (5 cr)

Objective

You know the concepts of branding.

You understand the importance of branding and brand strategy as part of business.

You recognise different methods and models of branding.

You can apply theory in building a brand.

Content

What are the concepts of branding?

What is the significance of a brand and brand strategy in business?

What different methods and models are there for building a brand?

How do you build a brand?

Evaluation

Students can

use professional concepts expertly in different situations.

evaluate the information sources critically.

work as a team member in expert roles in working life and notice and describe problems in the professional field.

evaluate operations in customer, user and target group situations.

choose appropriate models, methods, software and technologies and justify the choice.

promote the goal-oriented activities of the team.

critically apply the ethical principles of one's field in different situations.