Sales and network cooperation skills in tourism and hospitalityLaajuus (5 cr)

Objective

You know how to use professional sales concepts in different situations.
You know the principles of sales negotiation and how to apply the sales process model in customer service and sales work.
You know the importance of sustainable customer relations as a success factor for service companies.
You know networking methods in an international and multicultural operating environment.

Content

How do you act in spoken and written sales negotiation situations?
What are the steps in the sales process?
What is personal selling and what is its role as part of companies' marketing communication?
What is the importance of sustainable customer relations as a success factor for service companies?
How do you promote networking?

Evaluation

Students can
a. use professional vocabulary and concepts in an expert way in different situations.
b. assess information sources critically.
c. work as team members in working life expert duties and identify and describe the problems of the professional field.
d. assess operations in customer, user and target group situations.
e. choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
f. promote teams’ goal-oriented operation.
g. apply critically the ethical principles of the professional field in different situations.