Customer insight and customer experienceLaajuus (5 cr)
Course unit code: AV00EN11
General information
- Credits
- 5 cr
Objective
You are able to describe a company’s customer related processes and define what factors contribute to good customer service. You are able to define and describe factors affecting the purchasing and consuming behaviour of different customer groups. You are able to define and identify factors affecting customer experience as a whole. You are able to search for and analyze information to have better customer insight.
Content
What does the customer process mean and what is its role in business? How do consumers, companies and organizations differ as customers? What does customer experience consist of and how are you able to gain insight into it? How are customer relationships built, maintained and developed? What are the components of good customer service?
Qualifications
Customer-oriented marketing (5 ECTS credits), or equivalent knowledge
Materials
Business project (5 ECTS credits)
Further information
Tämä on Xamkin avoimen AMK:n tarjontaan sisältyvä opintojakso.
Xamkin tutkinto-opiskelijat eivät voi ilmoittautua avoimen AMK:n opintojaksoille.
Accomplishment methods
Students can
a.use professional vocabulary systematically
b.look for information in the key information sources of the field
d. work together with customers, users and target groups