Principles of marketingLaajuus (5 cr)

Objective

Students can perceive the totality of the components of marketing, and the goals for these components Students can perceive the main operational environment of marketing and the effects of digital economy to marketing Students can apply the elements of the marketing mix to different market situations and organisations.

Content

What are the goal and the meaning of marketing in the operations of an organisation? What does the marketing environment consist of and who are the main actors in it? How does the digital economy affect marketing? What are the main elements of the marketing mix? How are the main elements of the marketing mix used for reaching the goals of an organization?

Qualifications

No prerequisites

Assessment criteria, good (3)

a.Students can systematically use the concepts related to the principles of marketing b. Students can search for information in the main marketing information sources c. Students can perceive interrelated tasks e. Students can use the main operational models of marketing