Planning of Marketing CommunicationsLaajuus (5 cr)

Objective

Students can use the concepts of integrated marketing communications systematically Students can plan and use the elements of the marketing communications mix in an appropriate way for different target groups according to the communication objectives Students can make an integrated marketing communications plan Students can act  in a planning team in a goal-oriented way Students are able to work in accordance with the ethical principles of marketing communications    

Content

  What are the goals, target groups and means of marketing communications? What elements are included in the planning of the marketing communications mix – advertising, sales promotion, public relations, sponsoring, etc.? How to make a comprehensive, integrated marketing communications plan for a product or a service? What are the ethical principles of marketing communications? How can one act in a goal-oriented way in a marketing communications planning team? 

Qualifications

Principals of Marketing 

Assessment criteria, good (3)

a) Students can use the concepts of integrated marketing communications systematically c) Students can perceive the interrelated tasks in the elements of the marketing communications mix – advertising, sales promotion, public relations, sponsoring etc. e)Students can make an integrated marketing communications plan for a product or a service f) Students  can act in a planning team in a goal-oriented way         g)You obey the ethic principals of marketing