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Digital marketing communicationsLaajuus (5 cr)

Course unit code: L80C500

General information


Credits
5 cr

Objective

Students can plan and use the means of digital marketing communications to different target groups, taking into account the goals, message and measurement of the communications Students are able to draw up an integrated marketing communications plan Students master the technical basic skills of computer graphics and layout Students can take into consideration the ethical principles of marketing communications

Content

What do integrated marketing communications and digital marketing communications mean? What is included in the planning of marketing communications? How is the social media utilised in marketing communications? How are computer graphics- and layout programs utilised? How is digital marketing communications monitored and measured? What are the ethical principles of marketing communications? How is an integrated marketing communications plan made for a product or service?

Evaluation

a) osaat käyttää markkinointiviestinnän ammattikäsitteitä asiantuntevasti
c) osaat laatia integroidun markkinointiviestintäsuunnitelman tuotteelle/ palvelulle
e) osaat käyttää keskeisiä digitaalisen markkinointiviestinnän menetelmiä ja ohjelmistoja
g) osaat perustella toimintaasi markkinointiviestinnän eettisten periaatteiden mukaan

Qualifications

E-Marketing

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