Strategic management of experience and service businessLaajuus (5 cr)

Objective

You are able to find, study, produce and evaluate critically information needed in strategic management of experience and service business. You are able to describe the importance, goals and processesof strategic management in experience and service business. You are able to use the key models, tools and techniques in managing and developing of a service organisation.

Content

How do youfind, study, produce and evaluate information needed in strategic management of experience and service business? What is the significance and role of strategic management inexperience and service business.? What are the key golas, models and processes of strategic management? How do you use the key models, tools and techniques in managing and developing a service organisation?

Qualifications

Ei edellytä aiempaa osaamista

Assessment criteria, good (3)

The student is able to a) find, study, produce and evaluate critically multidiscip   information needed in strategic management of experience and service business c) evaluate and manage independently experience and service business according to the strategy of the organisation e) evaluate the importance, goals and processes and models and justify their use in managing and developing an experience and service organisation