International MarketingLaajuus (5 cr)
Course unit code: 203002612
General information
- Credits
- 5 cr
Objective
The student obtains basic knowledge of export and international operations.
Content
Operational alternatives of the export trade, licensing, franchising, contract manufacturing, project export, foreign subsidiaries, co-operation agreements, and counter trade. The student prepares a seminar assignment on a given topic.
Assessment criteria, good (3)
excellent (5), good (4-3), fair (2-1), fail (0)