International MarketingLaajuus (5 cr)

Objective

The student obtains basic knowledge of export and international operations.

Content

Operational alternatives of the export trade, licensing, franchising, contract manufacturing, project export, foreign subsidiaries, co-operation agreements, and counter trade. The student prepares a seminar assignment on a given topic.

Assessment criteria, good (3)

excellent (5), good (4-3), fair (2-1), fail (0)