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International MarketingLaajuus (5 cr)

Course unit code: 203002612

General information


Credits
5 cr

Objective

The student obtains basic knowledge of export and international operations.

Content

Operational alternatives of the export trade, licensing, franchising, contract manufacturing, project export, foreign subsidiaries, co-operation agreements, and counter trade. The student prepares a seminar assignment on a given topic.

Assessment criteria, good (3)

excellent (5), good (4-3), fair (2-1), fail (0)

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