MarketingLaajuus (3 cr)

Objective

The student will be able to: recognise the importance of marketing to a business explain the marketing elements of the environment and their impact on marketing planning evaluate the matters affecting customer behaviour segment target market recognize the importance of customer-oriented marketing  

Content

the role of marketing in a company customer-oriented marketing customer bahaviour segmentation of target market  

Assessment criteria, good (3)

Excellent (5), good (4-3), satisfactory (2-1), failed (0)