Selling wellbeing services and content marketingLaajuus (5 cr)

Objective

You know how to acquire information about customers, products and competitors to support sales.
You can describe a company’s sales process.
You can exploit multi-channel content marketing to support sales.

Content

What is the role and importance of sales in the marketing of services?
How does the sales process of a company proceed from prospecting to the maintenance of the customer relationship?
How does selling to consumers, companies and other organizations differ from each other?
How to support selling with content marketing?
What are the basics of content marketing and how to manage content?

Materials

User-driven service development and marketing

Evaluation

Students can
a. use professional vocabulary systematically
b. search information from the main sources of information
e. choose appropriate methods according to the purpose and justify these choices