Selling wellbeing services and content marketing (5 cr)
Code: WM00EJ69-3003
General information
- Enrollment
-
06.11.2023 - 17.11.2023
Registration for the implementation has ended.
- Timing
-
05.02.2024 - 19.05.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- RDI portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Department of Business
- Campus
- Ecampus
- Teaching languages
- Finnish
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Wellbeing Management
- Teachers
- Marja-Leena Koskinen
- Teacher in charge
- Marja-Leena Koskinen
- Groups
-
HJMI22SPWellbeing Management, fulltime studies
- Course
- WM00EJ69
Realization has 2 reservations. Total duration of reservations is 1 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Mon 22.04.2024 time 13:30 - 14:00 (0 h 30 min) |
Hyvinvointipalvelujen myynti ja sisältömarkkinointi WM00EJ69-3003 |
Etäopetus lukujärjestyksen mukaan
|
|
Wed 08.05.2024 time 14:00 - 14:30 (0 h 30 min) |
Hyvinvointipalvelujen myynti ja sisältömarkkinointi WM00EJ69-3003 |
Etäopetus lukujärjestyksen mukaan
|
Objective
You know how to acquire information about customers, products and competitors to support sales.
You can describe a company’s sales process.
You can exploit multi-channel content marketing to support sales.
Content
What is the role and importance of sales in the marketing of services?
How does the sales process of a company proceed from prospecting to the maintenance of the customer relationship?
How does selling to consumers, companies and other organizations differ from each other?
How to support selling with content marketing?
What are the basics of content marketing and how to manage content?
Course material
Opintojaksoalustalle linkitetyt luentotallenteet ja muut sähköiset aineistot.
Yhteiset Teams-tapaamiset.
RDI and work-related cooperation
Työelämälähtöisiä kehittämistehtäviä/toimeksiantoja.
Timing of exams and assignments
Opintojakso suoritetaan osa-alueittain annetussa järjestyksessä ja aikataulussa.
Student workload
5 op = 135 h
Further information
Opettaja:
Marja-Leena Koskinen, marja-leena.koskinen@xamk.fi
Evaluation scale
1-5
Assessment methods and criteria
1-5