Social media marketing (5 op)
Toteutuksen tunnus: AV00DW60-3002
Toteutuksen perustiedot
Ajoitus
16.08.2021 - 10.10.2021
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Etäopetus
Yksikkö
Avoin AMK ja täydennyskoulutus
Toimipiste
E-kampus
Opetuskielet
- Englanti
Koulutus
- Avoin ammattikorkeakoulu
Opettaja
- Hugh Clack
Vastuuopettaja
Hugh Clack
Ryhmät
-
AVKKDIPLTOURISM21KAvoin AMK, LT ja MRNY, tourism and business management
Tavoitteet
How to create a social media presence for an organization using diverse platforms? How to utilize social media tools and services for insight about how consumers feel about brands and respond to social media marketing? How to develop and manage successful social media marketing efforts?
Opiskelumateriaali
All material will be provided online
Yksilölliset oppimisväylät
Learning outcomes of the course
You are be able to:
describe social media marketing and its impact on traditional marketing strategies
explain the social media marketing process
review various social media platforms and their suitability
plan how to integrate social media marketing to promote product/brand/company awareness
Course contents
The study content will show you how to:
create a social media presence for an organisation using various platforms
utilise social media tools and services for insight about how consumers feel about brands and respond to social media marketing
develop and manage successful social media marketing efforts
Arviointiasteikko
Hyväksytty/Hylätty
Arviointimenetelmät ja arvioinnin perusteet
Completed online tasks and exercises.