Gathering marketing insight (5 op)
Toteutuksen tunnus: IB00CP30-3002
Toteutuksen perustiedot
Ilmoittautumisaika
20.08.2018 - 07.09.2018
Ajoitus
27.08.2018 - 31.12.2018
Opintopistemäärä
5 op
Virtuaaliosuus
2 op
TKI-osuus
3 op
Toteutustapa
60 % Lähiopetus, 40 % Etäopetus
Yksikkö
Liiketalouden koulutusyksikkö, Kouvola
Toimipiste
Kouvolan kampus
Opetuskielet
- Englanti
Koulutus
- Degree Programme in International Business
Opettaja
- Jagat Kunwar
Vastuuopettaja
Jagat Kunwar
Ryhmät
-
IBKV17SP1International business, international marketing
Tavoitteet
You are be able to?
collect marketing information for improved decision making required in international marketing.
use different sources for market/marketing data in international context?
apply market selection in internationalisation process?
apply marketing information in adaptation of marketing mix decisions to a target market
Sisältö
What tools and methods are used in marketing research?
What are the data sources for international marketing research?
How is the international marketing research process described?
How to define which country to enter?
How is marketing information used in adaptation of mix decisions to a target market?
How to carry out research in practice through a research project?
Esitietovaatimukset
Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits