Opinto-opas

Tavoitteet

You are be able to?
collect marketing information for improved decision making required in international marketing.
use different sources for market/marketing data in international context?
apply market selection in internationalisation process?
apply marketing information in adaptation of marketing mix decisions to a target market

Sisältö

What tools and methods are used in marketing research?
What are the data sources for international marketing research?
How is the international marketing research process described?
How to define which country to enter?
How is marketing information used in adaptation of mix decisions to a target market?
How to carry out research in practice through a research project?

Arviointiasteikko

1-5

Esitietovaatimukset

Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits