Opinto-opas

Tavoitteet

You are be able to?
describe social media marketing and its impact on traditional marketing strategies?
explain the social media marketing process?
review various social media platforms and their suitability?
plan how to integrate social media marketing to promote product/brand/company awareness?

Sisältö

The study content will show you how to:
create a social media presence for an organisation using various platforms?
utilise social media tools and services for insight about how consumers feel about brands and respond to social media marketing.?
develop and manage successful social media marketing efforts.?

Opiskelumateriaali

Social Media Marketing, Tuten and Solomon

Tentit ja muut määräajat

4.2.2019, 18.2.2019, 8.4.2019

Arviointiasteikko

1-5

Arviointimenetelmät ja arvioinnin perusteet

Attendance at contact sessions
Completed tasks and project

Arviointikriteerit, hyvä (3-4)

You can
a. use professional concepts expertly in different social media platforms
c. can evaluate the activities of the customer, user and target group situations
d. determine the appropriate models, methods, software and techniques, and to justify the selection of such
f. can apply critical thinking of ethical principles in social media marketing

Esitietovaatimukset

Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits