Social media marketing (5 op)
Toteutuksen tunnus: IB00CP31-3004
Toteutuksen perustiedot
Ilmoittautumisaika
15.08.2020 - 04.09.2020
Ajoitus
07.09.2020 - 31.12.2020
Opintopistemäärä
5 op
Virtuaaliosuus
3 op
TKI-osuus
2 op
Toteutustapa
40 % Lähiopetus, 60 % Etäopetus
Yksikkö
Liiketalouden koulutusyksikkö, Kouvola
Toimipiste
Kouvolan kampus
Opetuskielet
- Englanti
Koulutus
- Degree Programme in Digital International Business
Opettaja
- Arup Barua
- Jagat Kunwar
Vastuuopettaja
Arup Barua
Ryhmät
-
IBKV19SP1Digital international business, International marketing
-
IBKV19SP2Digital international business, Global supply chain management
Tavoitteet
You are be able to?
describe social media marketing and its impact on traditional marketing strategies?
explain the social media marketing process?
review various social media platforms and their suitability?
plan how to integrate social media marketing to promote product/brand/company awareness?
Sisältö
The study content will show you how to:
create a social media presence for an organisation using various platforms?
utilise social media tools and services for insight about how consumers feel about brands and respond to social media marketing.?
develop and manage successful social media marketing efforts.?
Arviointiasteikko
1-5
Esitietovaatimukset
Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits