International selling (5 op)
Toteutuksen tunnus: IB00CP32-3002
Toteutuksen perustiedot
Ilmoittautumisaika
02.01.2019 - 14.01.2019
Ajoitus
14.01.2019 - 22.02.2019
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketalouden koulutusyksikkö, Kouvola
Toimipiste
Kouvolan kampus
Opetuskielet
- Englanti
Koulutus
- Degree Programme in International Business
Opettaja
- Sara Czabai-Leppänen
Vastuuopettaja
Sara Czabai-Leppänen
Ryhmät
-
IBKV17SP1International business, international marketing
Tavoitteet
You are able to?
distinguish the various phases of the selling process?in b-to-b setting?
apply various selling techniques in sales negotiations??
negotiate successfully with an international customer?
determine the appropriate models, methods, digital tools and techniques, in sales and sales planning?
negotiate in selected countries
Sisältö
What is international selling?
How is organisational buying behavior explained?
What kind of sales process and technological applications exit in international selling?
What personal selling skills are required and how can they be developed?
How to sell in selected countries?
Esitietovaatimukset
Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits