Sales and marketing management (5 op)
Toteutuksen tunnus: IB00CP34-3003
Toteutuksen perustiedot
Ilmoittautumisaika
16.12.2019 - 10.01.2020
Ajoitus
06.01.2020 - 26.04.2020
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketalouden koulutusyksikkö, Kouvola
Toimipiste
Kouvolan kampus
Opetuskielet
- Englanti
Koulutus
- Degree Programme in International Business
Opettaja
- Sara Czabai-Leppänen
- Johanna Harju
Vastuuopettaja
Sara Czabai-Leppänen
Ryhmät
-
IBKV18SP1International business, full-time studies
Tavoitteet
You are able to
set sales and marketing goals, evaluate performance, and plan compensation systems
use sales and marketing analysis tools (for example market analysis, future forecasting and digital tools)
develop a sales team and help team members achieve goals by using coaching
Sisältö
How to manage a sales team in b2b, b2c and digital contexts?
How to manage the sales and marketing strategy process?
How to use sales and marketing analysis tools, such as market analysis, future forecasting and digital tools?
How to implement effective team leadership?
How to develop a sales team?
How to coach individual sellers and sales teams?
Arviointiasteikko
1-5
Esitietovaatimukset
Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits