Digital tools in branding (5 op)
Toteutuksen tunnus: IB00CP35-3001
Toteutuksen perustiedot
Ilmoittautumisaika
15.08.2019 - 30.08.2019
Ajoitus
02.09.2019 - 31.12.2019
Opintopistemäärä
5 op
Virtuaaliosuus
3 op
TKI-osuus
2 op
Toteutustapa
40 % Lähiopetus, 60 % Etäopetus
Yksikkö
Liiketalouden koulutusyksikkö, Kouvola
Toimipiste
Kouvolan kampus
Opetuskielet
- Englanti
Koulutus
- Degree Programme in International Business
Opettaja
- Jagat Kunwar
Vastuuopettaja
Hugh Clack
Ryhmät
-
IBKV17SP1International business, international marketing
Tavoitteet
You are able to?
identify the crucial success factors of a brand in the international environment?
plan digital marketing activities from the point of view of brand development?
design and implement a communication plan for an internationalising brand?
describe the various methods of brand protection through immaterial rights??
Sisältö
The study content will show you:
the main brand strategies in international marketing?
how the brand building process and digital marketing tools are used?
what is meant by digital brand communication and immaterial rights?
how to create various marketing materials using digital tools?
Opiskelumateriaali
Social Media Marketing, Tuten and Solomon
Digital Marketing, Hanlon
Yksilölliset oppimisväylät
Työviikkopohjainen oppimisväylä:
Contact sessions and group tasks
Tentit ja muut määräajat
Resits: 3.2.2020, 17.2.2020, 6.4.2020
Arviointiasteikko
1-5
Arviointimenetelmät ja arvioinnin perusteet
Attendance at contact sessions
Completed tasks and project
Arviointikriteerit, hyvä (3-4)
You can
a. use professional concepts expertly in different social media platforms
c. can evaluate the activities of the customer, user and target group situations
d. determine the appropriate models, methods, software and techniques, and to justify the selection of such
f. can apply critical thinking of ethical principles in social media marketing
Esitietovaatimukset
Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits