Supplier relationship management (5 op)
Toteutuksen tunnus: IB00CP38-3003
Toteutuksen perustiedot
Ilmoittautumisaika
15.08.2019 - 30.08.2019
Ajoitus
02.09.2019 - 31.12.2019
Opintopistemäärä
5 op
TKI-osuus
2 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketalouden koulutusyksikkö, Kouvola
Toimipiste
Kouvolan kampus
Opetuskielet
- Englanti
Koulutus
- Degree Programme in International Business
Opettaja
- Jagat Kunwar
Vastuuopettaja
Jagat Kunwar
Ryhmät
-
IBKV18SP2International business, full-time studies
Tavoitteet
You are able to:?
consider the nature and scope of business markets?
consider the influences that impact on organisational buying behavior?
recognie the importance of relationships in B2B marketing and create different supplier relationships strategies and portfolios?
evaluate usefulness of marketing mix approaches to business markets?
examine the impact IT and associated systems have on the way organisations buy products and services?
Sisältö
What are the fundamental characteristics of B2B markets?
What are the key differences and similarities associated with both organisational and consumer buying behavior?
How to create value for organisational customers and maintain inter-organisational relationships?
How we can maximise Customer Life-Time Value (CLV) throughout the customer life cycle?
What roles Business Information Systems (BIS) and related technologies have on B2B marketing?
Esitietovaatimukset
Supply chain management