Logistics service design (5 cr)
Code: LL00ED42-3001
General information
Enrollment
06.04.2022 - 22.04.2022
Timing
05.09.2022 - 02.12.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Department of Logistics and Marine Technology
Campus
Kotka Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business Logistics
Teachers
- Tuula Kuparinen
Teacher in charge
Tuula Kuparinen
Groups
-
LLKT20SPBusiness Logistics, full-time studies
Objective
You understand the principles of customer oriented service design.
You understand the importance of differentiating customer- or need-based services when developing and offering logistics services.
Content
What is logistics service design?
What is the starting point of service design?
How are services differentiated based on customers' needs?
Evaluation scale
1-5
Qualifications
Customer-Oriented Marketing