Customer intelligence (5 cr)
Code: WM00DJ77-3002
General information
Enrollment
15.08.2020 - 04.09.2020
Timing
01.08.2020 - 31.12.2020
Number of ECTS credits allocated
5 op
Virtual portion
3 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Campus
Mikkeli Campus
Teaching languages
- English
Degree programmes
- Degree Programme in Wellbeing Management
Teachers
- Pia Jääskeläinen
Teacher in charge
Pia Jääskeläinen
Groups
-
WMMI20KPWellbeing management, full-time studies
Objective
You are able to define the role and importance of a customer in the service production process.
You are able to define and describe factors affecting the customer behaviour of different customer groups.
You are able to define and identify factors affecting customer experience.
You are able to search for and analyse information to have better customer insight and exploit it in building customer relationships.
Content
What is the role and importance of the customer in the service production process?
What factors affect the customer behaviour of consumers, companies and organisations?
What does customer experience consist of and how can you gain insight into it?
How are customer relationships built, maintained and developed?
Evaluation scale
1-5
Qualifications
Marketing of wellbeing services